Bangi, Malaysia, 16 April 2025 – Sapura Industrial Berhad (SIB), one of Malaysia’s leading automotive component manufacturers, proudly launched its new corporate identity today, signalling a transformation in who they are and how they are positioning for the future. The launch, which took place at M Hotel Kuala Lumpur, was attended by key automotive OEMs, industry partners, financial institutions, and government agencies. It coincided with SIB’s 40th anniversary; its founder Tan Sri Shamsuddin Abdul Kadir incepted the company then to support the growth of Malaysia’s automotive industry.
The rebrand reflects SIB’s evolution into a forward-thinking, purpose-driven industrial player committed to delivering impact responsibly.
“The new logo reinforces that SIB has been a stand-alone company, separated from the Sapura Group of Companies since 2013,” said the founder, Tan Sri Shamsuddin Abdul Kadir
With a refreshed visual identity, a clear brand purpose, and a renewed leadership message, the new SIB represents a company rooted in legacy, and a redefined vision moving forward.
“This is more than a logo refresh,” said the Managing Director of SIB at the official unveiling. “It is a bold statement of who we are now—an independent, values-driven industrial company ready to lead with clarity, character, and conviction.”
A New Lens, A Renewed Purpose
The new corporate identity introduces a modern, refined brand look, along with a clear and forward-focused brand purpose – “To establish SIB as a growth partner in advance industrial businesses.”
This rebrand is a culmination of deep internal reflection and strategic clarity. It was designed not to depart from SIB’s roots, but to realign the company’s identity with its long-term ambition—to become a trusted growth partner in building industrial ecosystems responsibly.
At the core of this new identity are five enduring values that guide everything SIB does:
Integrity. Excellence. People. Innovation. Purpose.
“We are stepping into this next chapter with a renewed sense of responsibility—not only to grow, but to grow meaningfully,” added the MD. “Our new brand is our new lens—it sharpens our focus, strengthens our voice, and expresses who we are.”
Legacy Meets Leadership
“My vision for SIB is for it to be in the forefront of technology, helping Malaysia build local talent. And operating with integrity,” said the founder, Tan Sri Shamsuddin Abdul Kadir. “This is my legacy.”
SIB has long served as a trusted name in the automotive manufacturing industry. With this rebrand, SIB communicates more than evolution. It affirms a clear identity as a future-ready, people-centered, purpose-led organization—one that values long-term impact to the industries over short-term gain.
“This is the new Sapura Industrial Berhad – Inspired by legacy. Driven by innovation. Committed to the future,” said Tan Sri.
